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Over the span of three decades, my life has revolved around fitness. It all began at the age of 11, when I first delved into weight training, eventually evolving into a coach and a triathlete. Despite my entrepreneurial endeavors, my passion for wellness has remained steadfast.
Throughout my journey, I've sought knowledge from various sources, including self-help literature and podcasts. One pivotal moment came while listening to a podcast by Dr. Huberman, a respected neuroscientist, where the concept of ice baths captured my attention.
Intrigued by the potential benefits, I decided to install a cold plunge system at home. What began as an experiment soon became a daily routine, as I experienced notable improvements in mood, focus, and overall performance. Recognizing the transformative potential, I felt compelled to share this discovery with others.
However, I understood the financial barriers that many faced when considering such wellness practices. Drawing upon my expertise, I endeavored to create a cold plunge system that was not only robust but also accessible to a wider audience, particularly in the Indian market.
After meticulous development, our product gained traction, extending its reach to international markets, including the USA and UK. Our mission is clear: to democratize wellness by offering affordable and effective cold plunge solutions globally.
In reflecting on this chapter of my fitness journey, I am reminded of the power of innovation and perseverance in pursuit of a greater purpose. As we continue to expand our reach, I am humbled by the opportunity to enrich lives through the transformative benefits of cold plunging.
